I was tasked to create a cable finder as a way to address long-tail product find-ability on B&H. The idea was to give the shopper the ability to quickly narrow down to specific cable from thousands of possible choices.
The first part of the task covered the information architecture. We created buckets for the most common cable types and add data for all the possible cable pairings.
I chose to go with a skeuomorphic concept for the design so shoppers could feel like they were actually building a cable to their specification. That required designing realistic vectors of all the cable types and a display that clearly represented the shopper’s progression.
Besides for the skeuomorphic element on the top, the design and progression was very straight forward. At all steps, the user could easily go back a step or start over. It launched 5 years ago and still is in use today in its original form and design.